BEHIND THE BRAND
Hi! I'm Ariella, the girl behind this brand.
Back in 2013 while I was in my third year of college, I made a bracelet out of a penny. The iconic bracelet was known as the Wish Bracelet and with every purchase made, a portion of the sale was donated to a charity of the customer's choice. That bracelet led me to create a business shortly after and it became one that was beyond my wildest dreams.
About 10 months and $20,000 donated to over 25 charities later, I found myself in way over my head. I had to put my pride and joy on the back burner, hoping to one day return to it.
Here we are. Six years came and went and all it took was a night of crafting to light the fire under me to turn my dream back into a reality.
Every purchase made on this site will support a charity. To learn more about the charities we support, check out this blog post.
There are nearly 8 billion people in the world. It takes one person to change it.